Logos for Apps & Tech: Consider serifs for B2B companies whose customers also use serif fonts or apps offering high-end solutions most often: use sans serifs to show ease of use and approachability. Logos for Kids: Use serifs for focus on education, personalized approach, pricier items use sans serifs for focus on fun, simplicity, and affordability.
Logos for Pets: Use serifs for focus on elegance, use sans serifs for focus on friendly, ease of use, and basic items. Logos for Crafts: Use serifs for focus on craftsmanship and personal creations use sans serifs for focus on modularity and modern pieces. Logos for Nonprofits & Politics: Use serif fonts for a more sophisticated audience or nonprofits with educational purposes use sans serif fonts when the focus is on loud and actionable communication. Logos for Media & Publishing & Communications: Consider serif for classic book publishing, sophisticated writing services use sans serif for contemporary publications, affordable writing services, and modern PR.
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